Buy This Sweater, Save a Seal appeared in the New York Times on December 22, 2007 and is appropriate considering the holiday season. With a formal tone, the editorial raises awareness of shoppers that give to charities- whether out of guilt or benevolence. The author clearly says, "...people who feed their philanthropic urges by shopping should beware," warning consumers of marketers that are hoping to gain an increase in profit by saying that a certain percentage of your spendings will go to a certain cause. These marketers however, are not always true to their word. A bill that Senator Bob Mendez introduced last week would require better notification to charities and their consent in marketing, as well as notification to buyers on the actual amount of the item's price that is really going to charity.
*Why do people really give to charities? Can giving while shoppping be considered laziness?
http://www.nytimes.com/2007/12/22/opinion/22sat4.html?_r=1
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4 comments:
lol to your question ashley. many people do think they are giving to charity while paying for their own clothes. there are some scammers, well not really scammers, but people that say that some of the money spent IS being given to charity and its mostly fake. i agree with the article, they do make sense and its an eye opener to not believe what they hear.
like the whole product red charity..and our class discussioin on incentives for charities..i find that recieving an incentive for a charity is not really a charity...in addition I agree with the article because one doesn't know how much of the money goes to the individual charity anyway..the stores just persuede people into buying more products by stating that some of the profits go to carity...when that some can be like 1 cent..
this reminds me of that first AP essay we wrote...like i said then....it doesnt matter what prompts people to donate to charities...in the end everyone wins-charities get their money and the donators get their incentive. And about the stores lying about their "donations"...thats wrong,because some people actually buy just to donate rather than the other way around
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